Why do small businesses prefer Google AdWords for PPC marketing?
- by Steve Taylor
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- 14 Oct, 2017
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Pay per click advertising (including affiliate marketing) is one of the most popular forms of advertising amongst small business owners.
Chances are high that you’re aware of Google AdWords, the main provider for PPC – but do you truly understand what it is, how it works, and how you can use it for your business?
Let’s take a moment to consider what PPC marketing is.
With PPC marketing you pay when someone clicks on your ad and visits your website.
The amount you pay is determined by how much you’re willing to bid for selected keywords, and that’s where Google AdWords comes in. Every time a Google user searches for a keyword, Google will dig into its selection of advertisers and select those that have bid the highest on that particular search term to appear in the ads section of the results page.
It’s a little more complicated than that though.
Google uses a particular metric calculated by multiplying two key factors – your cost per click bid and the quality score of your website to determine the ads that get displayed in search results.
This is actually good news for those businesses with a small marketing budget competing against larger companies and organisations. If your website is high quality (and that means ranking well in organic SEO), your ad still has a chance of appearing in search results.
So, the best way of achieving great results advertising through Google is to ensure that your website is fully search engine optimised and not reliant on paying for clicks – because you might not win their ranking auction.
So how easy is it to get started with Google AdWords?
It really is very simple.
You set up an account, select potential keywords you think your target audience are searching for (and AdWords has a keyword planning tool to assist you), write your ad and decide on your bid per click and daily maximum.
Recently Google announced that daily budgets can overspend by twice the amount – although it’ll never exceed the monthly limit. This is to help you maximise your return on investment.
PPC advertising via Google AdWords is fast, nimble and can be a real bargain when you find the right keywords for your target audience.
But there are some challenges you need to be aware of.
PPC advertising can run up a hefty bill very quickly. It can be easy to get caught up in a bidding war over a particular keyword and pay far more than you can regain in future custom.
PPC affiliate marketing is a great way of reducing this risk by allowing affiliates to take care of the AdWords side of things and paying them a commission when you see tangible results.
There are many reasons to be using PPC marketing for your business, and using Google AdWords is a great way to get started. If you’d like to find out more about PPC affiliate advertising and how that could work for you, get in touch with us today.
Amazon has taken the world by storm with its range of products, drone deliveries and streaming services, but one aspect you might not have considered before is its pay per click marketing, otherwise known as “sponsored products”.
If you sell products, then advertising through Amazon is an effective way of reaching a bigger audience and increasing your revenue. But how do you get started with one of the world’s largest retailers?
Sponsored product ads appear in both Amazon’s search results and product listing pages
Although you will find that the PPC ads on Amazon are discreetly marked as ‘sponsored’, they do fit in seamlessly within the rest of the search results, dare I say it far better than on Google where it’s obvious to many that the advertisement has been paid for.
It’s also easy to get started with Amazon’s PPC system.
Any seller with a professional selling plan can place ads, although not all of Amazon’s categories are currently available to advertise under. You can quickly get started and find the answers to your questions under Amazon’s helpful service pages , and as always, their customer service is easily accessible for support.
Just like Google Ads, Amazon’s PPC works as an auction style system where you place bids for where you want your advert to appear, and the highest bidder wins the first position.
There are several key reasons why you should be considering Amazon for your PPC advertising
Amazon is fantastic at running seasonal promotions. Like many people, around those all important dates of the year – Black Friday, Cyber Monday, Christmas, Mother’s and Father’s Day and Valentines, you probably head straight to Amazon to either buy gifts or garner some inspiration.
Amazon advertising can be found everywhere, from billboards to television ads, so you know that your PPC campaign can tap into some of that marketing magic too, something that Google still struggles somewhat to achieve.
It’s also perfect for boosting a single product you might be struggling to shift from your warehouse. Where Google is best for landing page campaigns and sales funnels, when you just have a product to clear or a new line to introduce to the market, Amazon is perfect for giving an instant boost exactly where you need it.
Don’t forget about the “accidental effects” to your organic SEO either .
The more your products are viewed online, along with visits to your website, positive reviews and that crucial “social proof” is in place, you will find that your organic SEO is given a boost and the effects of an Amazon PPC campaign will be found elsewhere in your digital marketing.
We think that giving Amazon sponsored products advertising a try in 2019 is certainly worth a try if you’re an e-commerce or drop shipping business owner looking for a new marketing tactic. As always, for advice and support with all things pay per click marketing, get in touch with us here at Bargainarena Limited, and we’ll be delighted to help.
